Free discovery set with every subscription. Vegan, cruelty-free, planet-friendly.
Laundry day,
but make it fragrance.
A shampoo-and-conditioner ritual for your clothes, in twelve perfumer-built scents — vegan, cruelty-free and planet-friendlier.

Twelve scents. One that's so you.
Every scent comes as a Laundry Duo — shampoo plus conditioner. Tap any scent for a full breakdown, notes and current price.

Oud
£12.99Neroli · Cardamom · Woods
A deep, woody signature that turns bed linen into a five-star hotel moment.
Read the full guideNew
Honey Oud
£13.99Golden Honey · Oud
The cult oud, softened with warm honey. Rich without being heavy.
Read the full guide
Summer Fling
£12.99Mango · Coconut · Vanilla
Sun-drenched fruit and coconut — holidays, bottled for your wardrobe.
Read the full guidePopular
Home Sweet Home
£13.99Pear · Lily of the Valley
Crisp pear over white florals. Spring cleaning energy, all year.
Read the full guide
Fresh Pistachio
£12.99Pistachio · Pear
Soft, nutty and clean — the kind of fresh you'd happily wear.
Read the full guide
Date Night
£12.99Black Cherry · Jasmine
Dark cherry wrapped in jasmine and rose. Unapologetically opulent.
Read the full guide
Duvet Day
£12.99French Lavender · Lemon
Calming lavender with a citrus lift. Made for slow Sunday mornings.
Read the full guide
Aurora
£12.99Rose · White Oud
Delicate rose over soft oud — elegant, powdery, quietly luxurious.
Read the full guide
Santal
£12.99Sandalwood · Iris · Leather
Creamy sandalwood with a spiced edge. The most complimented of the lot.
Read the full guide
Odyssey
£12.99Sandalwood · Bergamot · Grapefruit
A brighter, sharper take on woods — crisp citrus over a warm base.
Read the full guide
Little Miracle
£12.99Soft Powder · Cotton
Gentle and powdery — that fresh-baby, clean-cotton softness.
Read the full guide
Icing on the Cake
£12.99Vanilla · Tonka Bean
Gourmand vanilla on a warm, woody base. Dessert for your duvet.
Read the full guideFreshen everything that can't go in the machine.
Fabric Cleansing Perfumes — the signature scents as a fine mist for sofas, curtains, bedding and more.

Oud
£14.99The bestselling oud as a fabric mist — curtains, sofas and bedding.
Shop the spray
Summer Fling
£14.99Mango and coconut freshness for everything you can't machine wash.
Shop the spray
Icing on the Cake
£14.99Warm vanilla gourmand for throws, cushions and car seats.
Shop the spray
Fresh Pistachio
£14.99Soft, nutty-clean refresh between washes.
Shop the spray
Rain & Salted Moss
£14.99Crisp rain over green moss — the freshest of the range.
Shop the spray
Date Night
£14.99Black cherry and jasmine to make the bedroom feel dressed up.
Shop the spray
Aurora
£14.99Delicate rose and white oud — elegant on linens and upholstery.
Shop the spray
Duvet Day
£14.99Lavender-citrus calm, made to be sprayed straight on the duvet.
Shop the spray
Odyssey
£14.99Bright citrus woods for a just-cleaned feel anywhere.
Shop the spray
Cocoa Butter Kisses
£14.99Cosy cocoa-butter warmth for blankets and knitwear.
Shop the spraySpills happen. Stains don't have to.
The stain-reversing range — from the pocket Stain Pen to the cult High Maintenance powder and scented sets.

Stain Pen
£10.00A pocket-size stain remover pen for spills on the go — coffee, wine, makeup.
Shop stain care
Stain Pen + Refills
£15.00The pen plus two refills, so you're never caught out.
Shop stain care
Stain Pen Trio
£30.00Three pens — one for the bag, the car and the desk drawer.
Shop stain carePopular
High Maintenance Stain Reversing Powder
£11.99The cult stain-reversing powder that rescues whites and brights.
Shop stain care
Summer Stain Kit
£11.99A grab-and-go kit for holiday spills and sunny-day mishaps.
Shop stain care
Stain Reversing Discovery Bundle
£20.00Try the stain-reversing system in a money-saving starter bundle.
Shop stain care
Oud Stain Reversing Set
£21.99Stain care with the bestselling oud fragrance built in.
Shop stain care
Santal Stain Reversing Set
£22.99Creamy sandalwood scent meets serious stain removal.
Shop stain care
Aurora Stain Reversing Set
£21.99Rose and white oud, in a set that handles the tough stains.
Shop stain care
Duvet Day Stain Reversing Set
£21.99Calming lavender stain care — ideal for bedding rescue missions.
Shop stain careTurn the scent up, drop by drop.
Laundry Elixirs — concentrated scent boosters you add to any wash for extra intensity.

Vanilla Elixir
£10.00Dropper-format scent booster that deepens any wash with warm vanilla.
Shop elixirs
Fruit Elixir
£10.00A juicy fruit boost to layer over your favourite duo.
Shop elixirs
Oud Elixir
£10.00Extra oud intensity — a few drops turn up the richness.
Shop elixirs
Citrus Elixir
£10.00Bright citrus drops for gym kit, towels and summer washes.
Shop elixirs
Floral Elixir
£10.00A soft floral layer that makes bedding smell freshly laundered for longer.
Shop elixirs
Aquatic Elixir
£10.00Clean aquatic notes — the 'just off the line' smell in a dropper.
Shop elixirsTry the whole wardrobe of scents — before you commit.
Start your laundry routine on subscription and the store adds a complimentary discovery set of sample scents (advertised at £17 value), plus subscriber pricing on every order.
- Free discovery set with your first subscription order
- Subscriber-only pricing on every delivery
- Swap scents or pause anytime

Your new laundry ritual
Pick your scent
Choose from twelve perfumer-built fragrances — or let the mystery box rotate them for you.
Wash + condition
Laundry shampoo cleans and scents; the conditioner softens and helps the fragrance last for weeks.
Set it on repeat
Subscribe for free gifts, subscriber pricing and deliveries timed to how often you wash.

Clothes that smell like a choice, not a chore.
The scent is designed to settle into fibres and release slowly — so your drawers, duvets and everyday basics carry it for weeks, not hours.
Good questions
What makes this different from normal detergent?
The formulas are built like fine fragrance — developed with master perfumers — so the scent is layered and long-lasting rather than a flat 'clean' smell. They're also vegan, cruelty-free and designed to be kinder to fabrics and the planet.
What is the Laundry Duo?
It's the brand's signature pairing: a laundry shampoo that cleans and scents, plus a laundry conditioner that softens and locks the fragrance in. Each duo is available in every scent in the range.
How does the free discovery set work?
When you start a subscription, the store currently includes a complimentary discovery set of sample scents (advertised at £17 value) so you can try the range before your first full-size delivery lands.
Can I pick a different scent each delivery?
Yes — there's a mystery/subscription option that rotates scents for you, and you can adjust your subscription choices through your account on the store.
Where do the buttons on this page take me?
Every shop button takes you to the official store via my referral link, where you can see live pricing, current offers and delivery options for your region.
Ready to meet your scent?
Head to the official store to see live offers, bundles and the full range.
Shop with the offer